Tuesday, November 29, 2011

Victoria Beckham New Creative Design Executive at Range Rover





The 40th birthday celebrations of Range Rover brought Victoria Beckham to the team of design projects. The first project she will be working on is the special edition of Evoque baby SUV. As a talented fashion designer, Victoria Beckham could use her expertise on design and future trends to enhance the brand. She has been a fan and owner of such a car for many years.

Victoria Beckham has become famous in the late 1990s with the girl pop group Spice Girls. She then pursued a solo music career but international success came with her modeling and fashion designer career. She was recently named the World's Most Glamorous Celebrity by the make-up brand Max Factor. She is married to soccer star David Beckham and they are currently living in Los Angeles.

Victoria has always been glamorous starting with her music career with Spice Girls and as a style icon she hopes to help boost the image of Range Rover. The new Range Rover Evoque will be on sale in a year and will be the cheapest, lightest and greenest Range Rover ever. This compact Range Rover will be $15,000 cheaper than Range Rover Sport, and similar in price with Land Rover Discovery.

First produced in 1970 initiated a new trend in all wheel drive vehicles. The design concept was aimed at offering excellent performance on pavement in addition to superlative performance off road. The acceleration and speed surpassed many conventional cars. The Classic Rover was replaced by a completely new model in 1994. Features such as improved air suspension, stronger chassis, improved dust sealing, more ground clearance or manual control of low range ratios made the new model become king off-road.

A more dramatic redesign took place in 2002, when a stronger monocoque body and chassis with independent suspension came with Range Rover III. All the ulterior updates tried to secure their position as the world's most capable vehicle. Combining luxury with off-road abilities, Range Rover is as suitable for driving to the most exclusive club or on the roughest country terrain.

The recent addition to the line, the Sport puts an emphasis on sporty performance while maintaining off road abilities. It was designed as a more sporty luxury SUV trying to equal the on road performance of Porsche Cayenne, Mercedes ML, or VW Touareg. It also had a more stylish bodywork. The body shape was more compact and aerodynamic.