It's virtually impossible to avoid offending anyone in these politically-correct times. Public figures and glossy publications are especially vulnerable to being embroiled in controversy precisely because they're so highly visible. If the Gisele Bundchen controversies are anything to go by, magazine editors will think twice about having publishing an interracial magazine cover.
The magazine cover in question featured Gisele being held by a professional basketball player. This basketball player happened to be black. Self-styled anti-racism advocates were quick to make the comparison that the basketball player was being portrayed as a great ape while Gisele was seen as a captive. They found it offensive that it looked like a white woman was being manhandled by a big black gorilla. In retrospect, this was only one of the Gisele Bundchen controversies in recent times.
Gisele was also the target of anti-fur animal rights advocates at a show at which she was modeling. Their ire was raised because the supermodel had signed a contract to be made the new face of a fur-farming cooperative. Gisele was ambushed on the runway but security guards managed to defuse the situation. She subsequently repeated her walk down the runway without incident. Gisele later clarified that she loves animals and would no longer wear fur of any sort.
In a rare, possibly one-off, incident where the world of fashion and finance collided, it was once claimed that Gisele demanded to be paid in Euros instead of the more commonly used American dollar. The rumor came about after the devaluation of the American currency took place. However, there was no evidence to support this claim, and the news was hotly denied by Gisele and her family.
The definition of what is appropriate and inappropriate behaviour is completely different for famous people compared to that of the ordinary Joe. Some might say that it's the price they pay for their fame.